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By: Elise Thomas. The Spamouflage network is a long-running and widespread but largely ineffective operation, traditionally pushing pro-CCP narratives. However, there is evidence that operators are now experimenting with new ways to increase their influence. Although this strategy appears to be nascent, it has the potential to make Spamouflage significantly more effective.
The Spamouflage campaign has become infamous amongst researchers for both its dogged persistence and its lack of significant innovation, despite the apparent futility of its operations. Since at least it has used thousands of accounts to spam low quality and uncompelling content across more than 50 websites, forums and social media platforms, receiving little or no engagement from real users.
Even the adoption of new technology, such as generative AI to create fake movie posters, has had little impact. The accounts are using real videos, images and viral posts targeting US culture war issues, primarily from a right-wing perspective.
For the first time we have also found Spamouflage accounts posing convincingly as Americans. Although the approach to some degree resembles tactics used by Russian state actors, there is no indication of any direct coordination although this cannot be ruled out. It is possible that the Spamouflage operators, like many influence campaigns before them, have simply concluded that amplifying real, existing divisions using real, existing content is the cheapest, easiest and most effective route to deepen political and social divides in the US.
Although only a handful of accounts have effected this change and it has not been universally successful, it has already generated engagement from real US users. The vast scale of Spamouflage has previously been offset by its ineffectual tactics and uncompelling content; if the operators find a strategy which works, potentially augmented by generative AI, it could start to become a real problem.