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At 45 years old, Gil Dezer has already achieved more than most real estate developers do in a lifetime. Currently the president of Dezer Development, he remains one of the youngest developers of luxury high-rise residential and condo-hotel properties in the US. I started my career as a sales rep at a new construction project in Aventura, FL. My father had recently bought land on the ocean in Miami, but as a company, we had never built anything to date. So we partnered with experienced developers who taught me the basics.
I was also in sales on the project when an argument between the partners left me running things alone. Porsche Design Tower happened because all the stars were perfectly aligned. We were looking to partner with a brand. We had heard that Porsche Design had branded a building in Dubai. Being a tremendous Porsche fan, I reached out to see what could be done in the US. I was able to contact them and make a deal. Tell us what you look for in these brand partnerships, and why is it so appealing for consumers?
There are multiple things we look for in these branding partnerships. For starters, it is extremely important to match the product type of what you are selling to the brand. As an example, Armani clothing is the farthest thing from a discount brand.
They have stores all over the world and exude a style and elegance that few other fashion houses have been to achieve and maintain. Therefore, I as the developer expect to see the same type of client that relates to Armani and loves that fashion. It is the same reason we brand buildings, giving the buyers an idea of what to expect based on other properties of the same brand.
Porsche Design Tower was that same type of rationale. We had a high-end car brand known for quality and performance and timeless elegance. So, we made the building about the car for the car lover and not just a Porsche lover. We really leaned into the brand by making the automobile a focal point in the lobby and living rooms of the units. Two amazing projects for two entirely different types of buyers. They are both my babies the same way two children are different.
