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She is best known for inventing the Barbie doll in , [ 2 ] and being co-founder of toy manufacturer Mattel with her husband Elliot , as well as serving as the company's first president from to The Handlers were forced to resign from Mattel in after the Securities and Exchange Commission investigated the company for falsifying financial documents.
Handler was prominently characterized in the film Barbie. In , Ruth fell in love with Izzy Handler, [ 3 ] an art student. The summer of her sophomore year at University of Denver , she went to Los Angeles and landed a job at Paramount Studio. Ruth and Izzy married in in Denver. Returning to California, Ruth encouraged her husband to become known by his middle name, Elliot. Elliot became interested in furniture-making, and decided to make furniture from two plastics, Lucite and Plexiglas.
At Ruth's suggestion, they started a furniture business where Ruth was in charge of sales, and she landed contracts with businesses such as Douglas Aircraft Company. Its success spurred the company's transition to toy manufacturing.
Observing her daughter Barbara and friends having fun with paper dolls and role-play adult scenarios, Ruth noticed a market void. In an interview with Mary G. The adult-figured doll was exactly what Ruth had in mind.
She purchased three, gave one to her daughter, and took the others to Mattel. The Lilli doll was based on a popular character in a satirical comic strip drawn by Reinhard Beuthin for the newspaper Bild. The Lilli doll was first sold in in Germany, and although initially sold to adults, it became popular with children who enjoyed dressing it in outfits that were available separately.